Negotiation Guide
Opening Offer
$72,709
Fair Price
$74,209
Walk Away Above
$73,442
- • Recent buyers paid ~$1,534 above MSRP
Price Breakdown
Est. Dealer Cost$64,681
Est. Invoice$66,861
Holdback (est.)$2,180
MSRP (Sticker)$72,675
Asking Price$77,675
Markup+$5,000
Est. Dealer Margin on This Car$12,994
Percentile100% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold1210
Avg Markup+$1,534
Median Markup+$1,000
Best Deal$0
Worst Deal+$5,000
% Sold Below MSRP8%
Avg Days to Sell25 days
Dealer Profile
Inventory271 vehicles
Avg Markup (All Models)+$3,816
Avg Markup (Aviator)+$5,000
% Below MSRP14%
Avg Days to Sell23 days
Avg Sold Markup+$2,050
Price History
Jul 9, 2026$73,675 → $77,675(+$4,000)
Cheaper Aviator Reserve Inventory
Napleton LincolnGlenview, IL
+$5,000$77,97039d
East Carolina LincolnGreenville, NC
+$5,000$90,01046d
Knudtsen Foothills LincolnSpokane, WA
+$5,000$82,50039d
Moses LincolnSt Albans, WV
+$5,000$87,62539d
Bob-Boyd Lincoln, Inc.Columbus, OH
+$5,000$84,12039d
Varsity Lincoln, Inc.Novi, MI
+$5,000$87,07046d
David McDavid Lincoln FriscoFrisco, TX
+$5,000$89,10044d
Bob Smith Lincoln, Inc.Billings, MT
+$5,000$85,50046d
North Park LincolnSan Antonio, TX
+$5,000$74,50046d
Lithia Lincoln of BoiseBoise, ID
+$5,000$87,35025d