Deal Sheet: 2026 Aviator Reserve

Lincoln South Coast · Santa Ana, CA · VIN: 5LM5J7WC0TGL17214

Negotiation Guide

Opening Offer

$76,209

Fair Price

$77,709

Walk Away Above

$77,264

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,370

Est. Invoice$70,674

Holdback (est.)$2,305

MSRP (Sticker)$76,820

Asking Price$81,820

Markup+$5,000

Est. Dealer Margin on This Car$13,450

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,269

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell22 days

Avg Sold Markup+$1,310

Price History

Jul 9, 2026$77,820 → $81,820(+$4,000)

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+$5,000$84,12039d

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+$5,000$74,50046d

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+$5,000$87,35025d