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Deal Sheet: 2026 RAV4 SE AWD
Rick McGill's Airport Toyota · Alcoa, TN · VIN: 4T36CRAV7TU32H225
This Is Already a Great Deal
Opening Offer
$36,893
Asking Price
$38,034
Max Price
$38,034
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,850
Est. Invoice$34,611
Holdback (est.)$761
MSRP (Sticker)$38,034
Asking Price$38,034
Markup$0
Est. Dealer Margin on This Car$4,184
Percentile55% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$728
Avg Markup (RAV4)$0
% Below MSRP95%
Avg Days to Sell31 days
Avg Sold Markup+$79
Price History
Jul 10, 2026$39,534 → $38,034(-$1,500)
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