Deal Sheet: 2026 RAV4 SE AWD

Billion Toyota · Sioux Falls, SD · VIN: 4T36CRAV7TU000464

Negotiation Guide

Opening Offer

$38,364

Fair Price

$39,864

Walk Away Above

$39,648

• Recent buyers paid ~$431 above MSRP

Price Breakdown

Est. Dealer Cost$35,095

Est. Invoice$35,884

Holdback (est.)$789

MSRP (Sticker)$39,433

Asking Price$40,081

Markup+$648

Est. Dealer Margin on This Car$4,986

Percentile82% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

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