This Is Already a Great Deal
Opening Offer
$37,316
Asking Price
$38,470
Max Price
$38,470
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,238
Est. Invoice$35,008
Holdback (est.)$769
MSRP (Sticker)$38,470
Asking Price$38,470
Markup$0
Est. Dealer Margin on This Car$4,232
Percentile55% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory360 vehicles
Avg Markup (All Models)-$1,424
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,480
Price History
Jul 14, 2026$38,809 → $40,804(+$1,995)
Jul 17, 2026$40,804 → $40,465(-$339)
Jul 19, 2026$40,465 → $38,470(-$1,995)
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