Deal Sheet: 2026 RAV4 SE AWD

Findlay Toyota · Henderson, NV · VIN: 4T36CRAV4TU35I044

Negotiation Guide

Opening Offer

$39,061

Fair Price

$40,561

Walk Away Above

$40,345

• Recent buyers paid ~$431 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,716

Est. Invoice$36,518

Holdback (est.)$803

MSRP (Sticker)$40,130

Dealer Add-Ons (DIA)+$1,595

Asking Price$42,224

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,508

Percentile93% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (RAV4)+$2,081

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

Price History

Jul 17, 2026$42,563 → $42,224(-$339)

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