This Is Already a Great Deal
Opening Offer
$38,691
Asking Price
$39,888
Max Price
$39,888
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $632 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,679
Est. Invoice$36,481
Holdback (est.)$802
MSRP (Sticker)$40,089
Asking Price$39,888
Markup-$201
Est. Dealer Margin on This Car$4,209
Percentile2% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$2,033
Avg Markup (RAV4)-$201
% Below MSRP95%
Avg Days to Sell42 days
Avg Sold Markup-$1,571
Price History
Jul 14, 2026$40,089 → $39,888(-$201)
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