This Is Already a Great Deal
Opening Offer
$38,057
Asking Price
$39,234
Max Price
$39,234
- • Recent buyers paid ~$431 above MSRP
- • Sitting 48 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $38 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,918
Est. Invoice$35,703
Holdback (est.)$785
MSRP (Sticker)$39,234
Asking Price$39,234
Markup$0
Est. Dealer Margin on This Car$4,316
Percentile55% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory406 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$29
Price History
Jun 9, 2026$39,633 → $39,234(-$399)
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