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Deal Sheet: 2026 RAV4 XLE Premium AWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 4T36CRAV2TU34H432
This Is Already a Great Deal
Opening Offer
$38,034
Asking Price
$39,210
Max Price
$39,210
- • Recent buyers paid ~$518 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,518 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,787
Est. Invoice$36,591
Holdback (est.)$804
MSRP (Sticker)$40,210
Asking Price$39,210
Markup-$1,000
Est. Dealer Margin on This Car$3,423
Percentile1% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold6864
Avg Markup+$518
Median Markup$0
Best Deal-$2,000
Worst Deal+$7,990
% Sold Below MSRP51%
Avg Days to Sell25 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$941
Avg Markup (RAV4)-$977
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$892
Price History
Aug 8, 2026$40,756 → $39,210(-$1,546)
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