This Is Already a Great Deal
Opening Offer
$38,300
Asking Price
$39,485
Max Price
$39,485
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,142
Est. Invoice$35,931
Holdback (est.)$790
MSRP (Sticker)$39,485
Asking Price$39,485
Markup$0
Est. Dealer Margin on This Car$4,343
Percentile55% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory411 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup$0
Price History
Jul 17, 2026$39,824 → $39,485(-$339)
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