This Is Already a Great Deal
Opening Offer
$38,469
Asking Price
$39,659
Max Price
$39,659
- • Recent buyers paid ~$427 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $427 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,297
Est. Invoice$36,090
Holdback (est.)$793
MSRP (Sticker)$39,659
Asking Price$39,659
Markup$0
Est. Dealer Margin on This Car$4,362
Percentile55% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2997
Avg Markup+$427
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory467 vehicles
Avg Markup (All Models)-$1,531
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,324
Price History
Jul 11, 2026$39,659 → $40,057(+$398)
Jul 15, 2026$40,057 → $39,659(-$398)
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