Negotiation Guide
Opening Offer
$37,166
Fair Price
$38,666
Walk Away Above
$38,967
- • Recent buyers paid ~$603 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,949
Est. Invoice$35,735
Holdback (est.)$785
MSRP (Sticker)$39,269
Asking Price$39,449
Markup+$180
Est. Dealer Margin on This Car$4,500
Percentile79% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1233
Avg Markup-$603
Median Markup$0
Best Deal-$4,324
Worst Deal+$4,019
% Sold Below MSRP77%
Avg Days to Sell32 days
Dealer Profile
Inventory216 vehicles
Avg Markup (All Models)+$5
Avg Markup (Camry)+$271
% Below MSRP11%
Avg Days to Sell34 days
Avg Sold Markup-$98
Price History
Jul 19, 2026$41,233 → $39,269(-$1,964)
Aug 8, 2026$39,269 → $39,449(+$180)
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