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Deal Sheet: 2026 Crosstrek Wilderness
Hansel Subaru · Santa Rosa, CA · VIN: 4S4GUHU69T3732349
This Is Already a Great Deal
Opening Offer
$36,595
Asking Price
$36,890
Max Price
$36,890
- • Recent buyers paid ~$1,301 below MSRP
- • Sitting 39 days (avg 23) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,259 below what others pay — great deal
Price Breakdown
Dealer Cost$36,095
Invoice (factory)$36,890
Holdback (est.)$795
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,726
Asking Price$36,890
Markup-$2,836
Actual Dealer Margin on This Car$795
Percentile2% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1837
Avg Markup-$1,301
Median Markup-$1,701
Best Deal-$6,357
Worst Deal+$4,249
% Sold Below MSRP81%
Avg Days to Sell23 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$465
Avg Markup (Crosstrek)-$229
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,156
Price History
Jul 9, 2026$36,890 → $36,226(-$664)
Jul 12, 2026$36,226 → $39,726(+$3,500)
Aug 8, 2026$39,726 → $36,890(-$2,836)
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