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Deal Sheet: 2026 Crosstrek Wilderness
Subaru of Columbia · Columbia, MO · VIN: 4S4GUHU60T3785120
This Is Already a Great Deal
Opening Offer
$36,446
Asking Price
$32,500
Max Price
$32,500
- • Recent buyers paid ~$1,270 below MSRP
- • Sitting 51 days (avg 33) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $5,427 below what others pay — great deal
Price Breakdown
Dealer Cost$35,946
Invoice (factory)$36,734
Holdback (est.)$788
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,412
Asking Price$32,500
Markup-$6,912
Actual Dealer Margin on This Car$-3,446
Percentile0% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1644
Avg Markup-$1,270
Median Markup-$1,682
Best Deal-$6,357
Worst Deal+$4,249
% Sold Below MSRP80%
Avg Days to Sell33 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$50
Avg Markup (Crosstrek)-$676
% Below MSRP10%
Avg Days to Sell23 days
Avg Sold Markup-$1,347
Price History
Jul 9, 2026$37,908 → $37,321(-$587)
Aug 13, 2026$37,321 → $39,999(+$2,678)
Aug 20, 2026$39,999 → $32,500(-$7,499)
Cheaper Crosstrek Wilderness Inventory
C & S SubaruWaterloo, IA
-$6,203$33,17551d
Subaru of ColumbiaColumbia, MO
-$6,190$32,50051d
C & S SubaruWaterloo, IA
-$5,465$32,91551d
C & S SubaruWaterloo, IA
-$5,375$33,17551d
Subaru of Fort MyersFort Myers, FL
-$4,679$34,30951d
Stateline SubaruSomerset, MA
-$3,665$34,99632d
Subaru of GeorgetownGeorgetown, TX
-$3,526$32,79351d
Sutherlin SubaruKingston, TN
-$3,475$35,02451d
Sutherlin SubaruKingston, TN
-$3,471$34,98551d
Sutherlin SubaruKingston, TN
-$3,471$34,98551d