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Deal Sheet: 2026 Crosstrek Wilderness
Subaru of Chico · Chico, CA · VIN: 4S4GUHU60T3751680
This Is Already a Great Deal
Opening Offer
$36,463
Asking Price
$36,838
Max Price
$36,838
- • Recent buyers paid ~$1,301 below MSRP
- • Sitting 39 days (avg 23) — extra leverage
- • Asking price is already $1,101 below what others pay — great deal
Price Breakdown
Dealer Cost$35,963
Invoice (factory)$36,753
Holdback (est.)$790
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,514
Asking Price$36,838
Markup-$2,676
Actual Dealer Margin on This Car$875
Percentile3% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1837
Avg Markup-$1,301
Median Markup-$1,701
Best Deal-$6,357
Worst Deal+$4,249
% Sold Below MSRP81%
Avg Days to Sell23 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$299
Avg Markup (Crosstrek)+$633
% Below MSRP40%
Avg Days to Sell21 days
Avg Sold Markup-$1,072
Price History
Jul 9, 2026$36,753 → $36,838(+$85)
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