Deal Sheet: 2026 Tacoma SR 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 3TYLD5KNXTT028370

Negotiation Guide

Opening Offer

$38,303

Fair Price

$39,803

Walk Away Above

$40,040

• Recent buyers paid ~$475 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,847

Est. Invoice$36,653

Holdback (est.)$806

MSRP (Sticker)$40,278

Asking Price$40,577

Markup+$299

Est. Dealer Margin on This Car$4,730

Percentile82% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold621

Avg Markup-$475

Median Markup$0

Best Deal-$4,724

Worst Deal+$5,995

% Sold Below MSRP79%

Avg Days to Sell43 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tacoma)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 14, 2026$40,673 → $40,577(-$96)

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