Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Berge Toyota · Mesa, AZ · VIN: 3TYLC5LN8TT069324

Negotiation Guide

Opening Offer

$67,394

Fair Price

$68,894

Walk Away Above

$68,976

• Recent buyers paid ~$164 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,462

Est. Invoice$62,843

Holdback (est.)$1,381

MSRP (Sticker)$69,058

Dealer Add-Ons (DIA)+$6,190

Asking Price$75,248

Markup+$6,190

Est. Dealer Margin on This Car$13,786

Percentile100% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold568

Avg Markup-$164

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP70%

Avg Days to Sell55 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)+$1,000

Avg Markup (Tacoma Hybrid)+$1,548

% Below MSRP31%

Avg Days to Sell37 days

Avg Sold Markup+$1,286

Price History

May 3, 2026$72,353 → $65,220(-$7,133)

May 6, 2026$65,220 → $72,353(+$7,133)

May 22, 2026$72,353 → $69,058(-$3,295)

Cheaper Tacoma Hybrid Tacoma TRD Pro 4WD Inventory

Toyota TownStockton, CA

-$3,786$63,903129d

Columbia Gorge ToyotaThe Dalles, OR

-$3,316$64,57940d

Oxmoor ToyotaLouisville, KY

-$2,771$69,31134d

Earnhardt ToyotaMesa, AZ

-$2,200$66,343129d

Orem ToyotaOrem, UT

-$2,001$64,39461d

Toyota of EasleyEasley, SC

-$1,868$66,552129d

Toyota of LaramieLaramie, WY

-$1,317$65,943104d

Jeff Wyler Toyota of ClarksvilleClarksville, IN

$0$68,543129d

Camelback ToyotaPhoenix, AZ

$0$67,655129d

Charlie's ToyotaAugusta, ME

$0$66,56054d