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Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 3TYLC5LN7TT31C268

Negotiation Guide

Opening Offer
$57,804
Fair Price
$59,304
Walk Away Above
$59,948
  • Recent buyers paid ~$1,288 below MSRP

Price Breakdown

Est. Dealer Cost$53,927
Est. Invoice$55,139
Holdback (est.)$1,212
MSRP (Sticker)$60,592
Asking Price$60,592
Markup$0
Est. Dealer Margin on This Car$6,665
Percentile77% of inventory is priced lower
Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold332
Avg Markup-$1,288
Median Markup-$546
Best Deal-$5,386
Worst Deal+$2,488
% Sold Below MSRP84%
Avg Days to Sell58 days

Dealer Profile

Inventory354 vehicles
Avg Markup (All Models)-$918
Avg Markup (Tacoma Hybrid)$0
% Below MSRP84%
Avg Days to Sell21 days
Avg Sold Markup-$860