Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 3TYLC5LN7TT074336

Negotiation Guide

Opening Offer

$57,756

Fair Price

$59,256

Walk Away Above

$59,900

• Recent buyers paid ~$1,288 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,884

Est. Invoice$55,095

Holdback (est.)$1,211

MSRP (Sticker)$60,544

Dealer Add-Ons (DIA)+$1,599

Asking Price$59,739

Markup-$805

Est. Dealer Margin on This Car$5,855

Percentile44% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold332

Avg Markup-$1,288

Median Markup-$546

Best Deal-$5,386

Worst Deal+$2,488

% Sold Below MSRP84%

Avg Days to Sell58 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)+$912

Avg Markup (Tacoma Hybrid)-$144

% Below MSRP31%

Avg Days to Sell25 days

Avg Sold Markup+$1,026

Price History

Jul 14, 2026$61,338 → $59,739(-$1,599)

Cheaper Tacoma Hybrid Tacoma Limited 4WD Inventory

Checkered Flag ToyotaVirginia Beach, VA

-$6,399$51,99081d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,524$54,821136d

Dolan ToyotaReno, NV

-$5,360$54,74757d

Gettel Stadium ToyotaTampa, FL

-$5,332$53,90794d

Dolan ToyotaReno, NV

-$5,330$54,27459d

Jeff Wyler Toyota of SpringfieldSpringfield, OH

White River ToyotaWhite River Junction, VT

-$4,236$56,402141d

Oxmoor ToyotaLouisville, KY

-$4,023$59,12928d