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Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD
Landers Toyota NWA · Rogers, AR · VIN: 3TYLC5LN6TT076336
Negotiation Guide
Opening Offer
$58,206
Fair Price
$59,706
Walk Away Above
$60,369
- • Recent buyers paid ~$1,326 below MSRP
Price Breakdown
Est. Dealer Cost$54,318
Est. Invoice$55,539
Holdback (est.)$1,221
MSRP (Sticker)$61,032
Dealer Add-Ons (DIA)+$799
Asking Price$61,831
Markup+$799
Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,513
Percentile92% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold301
Avg Markup-$1,326
Median Markup-$915
Best Deal-$5,386
Worst Deal+$2,488
% Sold Below MSRP84%
Avg Days to Sell60 days
Dealer Profile
Inventory868 vehicles
Avg Markup (All Models)-$1,072
Avg Markup (Tacoma Hybrid)-$878
% Below MSRP77%
Avg Days to Sell24 days
Avg Sold Markup-$253
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