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Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD
Cannon Toyota of Moss Point · Moss Point, MS · VIN: 3TYLC5LN6TT071881
Negotiation Guide
Opening Offer
$57,820
Fair Price
$59,320
Walk Away Above
$59,964
- • Recent buyers paid ~$1,288 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,941
Est. Invoice$55,153
Holdback (est.)$1,212
MSRP (Sticker)$60,608
Asking Price$61,033
Markup+$425
Est. Dealer Margin on This Car$7,092
Percentile87% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold338
Avg Markup-$1,288
Median Markup-$546
Best Deal-$11,097
Worst Deal+$2,488
% Sold Below MSRP84%
Avg Days to Sell57 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$629
Avg Markup (Tacoma Hybrid)-$1,607
% Below MSRP75%
Avg Days to Sell24 days
Avg Sold Markup-$601
Price History
May 7, 2026$58,390 → $57,966(-$424)
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