Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 3TYLC5LN5TT075176

Negotiation Guide

Opening Offer

$57,289

Fair Price

$58,789

Walk Away Above

$59,417

• Recent buyers paid ~$1,256 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,440

Est. Invoice$54,641

Holdback (est.)$1,201

MSRP (Sticker)$60,045

Dealer Add-Ons (DIA)+$1,599

Asking Price$59,319

Markup-$726

Est. Dealer Margin on This Car$5,879

Percentile45% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold357

Avg Markup-$1,256

Median Markup-$500

Best Deal-$11,097

Worst Deal+$2,488

% Sold Below MSRP83%

Avg Days to Sell58 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$1,020

Avg Markup (Tacoma Hybrid)-$144

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$997

Price History

Jul 14, 2026$60,918 → $59,319(-$1,599)

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