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Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD
Atlanta Toyota · Duluth, GA · VIN: 3TYLC5LN2TT070081
Negotiation Guide
Opening Offer
$57,216
Fair Price
$58,716
Walk Away Above
$59,516
- • Recent buyers paid ~$1,288 below MSRP
- • Sitting 88 days (avg 58) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,681
Est. Invoice$54,888
Holdback (est.)$1,206
MSRP (Sticker)$60,316
Dealer Add-Ons (DIA)+$595
Asking Price$58,762
Markup-$1,554
Est. Dealer Margin on This Car$5,081
Percentile41% of inventory is priced lower
Days on Lot88 days
What Others Paid (Last 30 Days)
Cars Sold332
Avg Markup-$1,288
Median Markup-$546
Best Deal-$5,386
Worst Deal+$2,488
% Sold Below MSRP84%
Avg Days to Sell58 days
Dealer Profile
Inventory427 vehicles
Avg Markup (All Models)-$131
Avg Markup (Tacoma Hybrid)-$1,591
% Below MSRP53%
Avg Days to Sell21 days
Avg Sold Markup+$634
Price History
May 1, 2026$59,966 → $60,166(+$200)
May 5, 2026$60,166 → $60,316(+$150)
May 28, 2026$60,316 → $58,663(-$1,653)
May 29, 2026$58,663 → $60,848(+$2,185)
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