Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota Chula Vista · Chula Vista, CA · VIN: 3TYLC5LN1TT067737

Negotiation Guide

Opening Offer

$65,836

Fair Price

$67,336

Walk Away Above

$67,659

• Recent buyers paid ~$164 below MSRP
• Sitting 94 days (avg 55) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,504

Est. Invoice$61,864

Holdback (est.)$1,360

MSRP (Sticker)$67,982

Asking Price$67,982

Markup$0

Est. Dealer Margin on This Car$7,478

Percentile65% of inventory is priced lower

Days on Lot94 days

What Others Paid (Last 30 Days)

Cars Sold568

Avg Markup-$164

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP70%

Avg Days to Sell55 days

Dealer Profile

Inventory419 vehicles

Avg Markup (All Models)-$1,215

Avg Markup (Tacoma Hybrid)-$1,546

% Below MSRP97%

Avg Days to Sell30 days

Avg Sold Markup-$1,324

Price History

Jun 23, 2026$72,982 → $67,982(-$5,000)

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