Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Group 1 Toyota North Austin · Austin, TX · VIN: 3TYLC5LN0TT073870

Negotiation Guide

Opening Offer

$67,166

Fair Price

$68,666

Walk Away Above

$68,748

• Recent buyers paid ~$164 below MSRP

Price Breakdown

Est. Dealer Cost$61,259

Est. Invoice$62,635

Holdback (est.)$1,377

MSRP (Sticker)$68,830

Asking Price$68,830

Markup$0

Est. Dealer Margin on This Car$7,571

Percentile65% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold568

Avg Markup-$164

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP70%

Avg Days to Sell55 days

Dealer Profile

Inventory428 vehicles

Avg Markup (All Models)-$45

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup$0

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