Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Bill Penney Toyota · N.W.", AL · VIN: 3TYLC5LN0TT071195

Negotiation Guide

Opening Offer

$57,358

Fair Price

$58,858

Walk Away Above

$59,502

• Recent buyers paid ~$1,288 below MSRP

Price Breakdown

Est. Dealer Cost$53,530

Est. Invoice$54,733

Holdback (est.)$1,203

MSRP (Sticker)$60,146

Asking Price$61,146

Markup+$1,000

Est. Dealer Margin on This Car$7,616

Percentile94% of inventory is priced lower

Days on Lot80 days

What Others Paid (Last 30 Days)

Cars Sold332

Avg Markup-$1,288

Median Markup-$546

Best Deal-$5,386

Worst Deal+$2,488

% Sold Below MSRP84%

Avg Days to Sell58 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$119

Avg Markup (Tacoma Hybrid)+$1,000

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup+$950

Price History

May 1, 2026$60,796 → $60,996(+$200)

May 6, 2026$60,996 → $61,146(+$150)

Cheaper Tacoma Hybrid Tacoma Limited 4WD Inventory

Checkered Flag ToyotaVirginia Beach, VA

-$6,399$51,99081d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,524$54,821136d

Dolan ToyotaReno, NV

-$5,360$54,74757d

Gettel Stadium ToyotaTampa, FL

-$5,332$53,90794d

Dolan ToyotaReno, NV

-$5,330$54,27459d

Jeff Wyler Toyota of SpringfieldSpringfield, OH

White River ToyotaWhite River Junction, VT

-$4,236$56,402141d

Oxmoor ToyotaLouisville, KY

-$4,023$59,12928d