Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Red McCombs Toyota · San Antonio, TX · VIN: 3TYLC5LN0TT062318

Negotiation Guide

Opening Offer

$66,304

Fair Price

$67,804

Walk Away Above

$68,148

• Recent buyers paid ~$164 below MSRP
• Sitting 97 days (avg 55) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,957

Est. Invoice$62,327

Holdback (est.)$1,370

MSRP (Sticker)$68,491

Dealer Add-Ons (DIA)+$2,195

Asking Price$70,686

Markup+$2,195

Est. Dealer Margin on This Car$9,729

Percentile95% of inventory is priced lower

Days on Lot97 days

What Others Paid (Last 30 Days)

Cars Sold568

Avg Markup-$164

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP70%

Avg Days to Sell55 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)+$1,204

Avg Markup (Tacoma Hybrid)+$2,195

% Below MSRP42%

Avg Days to Sell24 days

Avg Sold Markup+$693

Price History

Apr 2, 2026$71,754 → $71,761(+$7)

Apr 11, 2026$71,761 → $69,556(-$2,205)

May 1, 2026$69,556 → $66,936(-$2,620)

May 7, 2026$66,936 → $70,686(+$3,750)

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