Deal Sheet: 2026 Tacoma SR5 4WD

Tuscaloosa Toyota · East", AL · VIN: 3TYLB5JN6TT132474

Negotiation Guide

Opening Offer

$40,763

Fair Price

$42,263

Walk Away Above

$42,624

• Recent buyers paid ~$721 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,256

Est. Invoice$39,115

Holdback (est.)$860

MSRP (Sticker)$42,984

Asking Price$42,442

Markup-$542

Est. Dealer Margin on This Car$4,186

Percentile42% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold8338

Avg Markup-$721

Median Markup$0

Best Deal-$6,164

Worst Deal+$21,908

% Sold Below MSRP80%

Avg Days to Sell45 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$319

Avg Markup (Tacoma)+$3,385

% Below MSRP59%

Avg Days to Sell39 days

Avg Sold Markup-$470

Price History

Jun 11, 2026$42,984 → $41,724(-$1,260)

Jun 12, 2026$41,724 → $42,222(+$498)

Jun 16, 2026$42,222 → $42,442(+$220)

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