Negotiation Guide
Opening Offer
$40,534
Fair Price
$42,034
Walk Away Above
$42,509
- • Recent buyers paid ~$721 below MSRP
- • Sitting 69 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,256
Est. Invoice$39,115
Holdback (est.)$860
MSRP (Sticker)$42,984
Asking Price$42,223
Markup-$761
Est. Dealer Margin on This Car$3,967
Percentile41% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold8338
Avg Markup-$721
Median Markup$0
Best Deal-$6,164
Worst Deal+$21,908
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory15 vehicles
Avg Markup (All Models)-$1,950
Avg Markup (Tacoma)-$862
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,541
Price History
May 19, 2026$42,984 → $41,223(-$1,761)
May 28, 2026$41,223 → $42,223(+$1,000)
Cheaper Tacoma SR5 4WD Inventory
Checkered Flag ToyotaVirginia Beach, VA
-$6,313$39,99012d
Checkered Flag ToyotaVirginia Beach, VA
-$5,969$38,99011d
Checkered Flag ToyotaVirginia Beach, VA
-$5,474$38,99037d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,99029d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,99029d
Fred Anderson Toyota of SanfordSanford, NC
-$5,398$50,687145d
Checkered Flag ToyotaVirginia Beach, VA
-$5,243$38,99013d
Gettel Stadium ToyotaTampa, FL
-$5,231$47,07784d
Checkered Flag ToyotaVirginia Beach, VA
-$5,169$38,99023d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$5,021$46,01997d