This Is Already a Great Deal
Opening Offer
$40,448
Asking Price
$41,699
Max Price
$41,699
- • Recent buyers paid ~$718 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,977 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,511
Est. Invoice$40,399
Holdback (est.)$888
MSRP (Sticker)$44,394
Asking Price$41,699
Markup-$2,695
Est. Dealer Margin on This Car$2,188
Percentile4% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold8016
Avg Markup-$718
Median Markup$0
Best Deal-$6,164
Worst Deal+$21,908
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory562 vehicles
Avg Markup (All Models)-$1,473
Avg Markup (Tacoma)-$1,446
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,492
Price History
Jun 12, 2026$43,698 → $42,698(-$1,000)
Jun 20, 2026$42,698 → $43,394(+$696)
Jul 7, 2026$43,394 → $41,699(-$1,695)
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