Negotiation Guide
Opening Offer
$31,489
Fair Price
$32,989
Walk Away Above
$33,414
- • Recent buyers paid ~$229 below MSRP
- • Sitting 105 days (avg 37) — extra leverage
Price Breakdown
Est. Dealer Cost$30,118
Est. Invoice$30,794
Holdback (est.)$677
MSRP (Sticker)$33,840
Asking Price$34,439
Markup+$599
Est. Dealer Margin on This Car$4,321
Percentile88% of inventory is priced lower
Days on Lot105 days
What Others Paid (Last 30 Days)
Cars Sold1468
Avg Markup-$229
Median Markup$0
Best Deal-$4,198
Worst Deal+$15,411
% Sold Below MSRP72%
Avg Days to Sell37 days
Dealer Profile
Inventory193 vehicles
Avg Markup (All Models)+$600
Avg Markup (Tacoma)+$599
% Below MSRP2%
Avg Days to Sell34 days
Avg Sold Markup+$570
Price History
May 13, 2026$33,840 → $34,439(+$599)
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