Deal Sheet: 2026 Tacoma SR5 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 3TMLB5JN9TM34A980

Negotiation Guide

Opening Offer

$45,898

Fair Price

$47,398

Walk Away Above

$47,759

• Recent buyers paid ~$721 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,826

Est. Invoice$43,788

Holdback (est.)$962

MSRP (Sticker)$48,119

Asking Price$48,418

Markup+$299

Est. Dealer Margin on This Car$5,592

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold8338

Avg Markup-$721

Median Markup$0

Best Deal-$6,164

Worst Deal+$21,908

% Sold Below MSRP80%

Avg Days to Sell45 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tacoma)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 17, 2026$51,093 → $48,143(-$2,950)

Jul 18, 2026$48,143 → $48,418(+$275)

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