Negotiation Guide
Opening Offer
$44,503
Fair Price
$46,003
Walk Away Above
$46,776
- • Recent buyers paid ~$721 below MSRP
- • Sitting 123 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$42,318
Est. Invoice$43,269
Holdback (est.)$951
MSRP (Sticker)$47,548
Asking Price$46,023
Markup-$1,525
Est. Dealer Margin on This Car$3,705
Percentile34% of inventory is priced lower
Days on Lot123 days
What Others Paid (Last 30 Days)
Cars Sold8338
Avg Markup-$721
Median Markup$0
Best Deal-$6,164
Worst Deal+$21,908
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)-$1,242
Avg Markup (Tacoma)-$1,065
% Below MSRP76%
Avg Days to Sell35 days
Avg Sold Markup-$1,111
Cheaper Tacoma SR5 4WD Inventory
Checkered Flag ToyotaVirginia Beach, VA
-$6,313$39,99011d
Checkered Flag ToyotaVirginia Beach, VA
-$5,969$38,99010d
Checkered Flag ToyotaVirginia Beach, VA
-$5,474$38,99036d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,99028d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,99029d
Fred Anderson Toyota of SanfordSanford, NC
-$5,398$50,687144d
Checkered Flag ToyotaVirginia Beach, VA
-$5,243$38,99012d
Gettel Stadium ToyotaTampa, FL
-$5,231$47,07783d
Checkered Flag ToyotaVirginia Beach, VA
-$5,169$38,99022d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$5,021$46,01996d