Negotiation Guide
Opening Offer
$39,796
Fair Price
$41,296
Walk Away Above
$42,085
- • Recent buyers paid ~$721 below MSRP
- • Sitting 144 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$38,158
Est. Invoice$39,015
Holdback (est.)$857
MSRP (Sticker)$42,874
Asking Price$42,874
Markup$0
Est. Dealer Margin on This Car$4,716
Percentile79% of inventory is priced lower
Days on Lot144 days
What Others Paid (Last 30 Days)
Cars Sold8338
Avg Markup-$721
Median Markup$0
Best Deal-$6,164
Worst Deal+$21,908
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$58
Avg Markup (Tacoma)$0
% Below MSRP97%
Avg Days to Sell68 days
Avg Sold Markup-$23
Cheaper Tacoma SR5 4WD Inventory
Checkered Flag ToyotaVirginia Beach, VA
-$6,313$39,99011d
Checkered Flag ToyotaVirginia Beach, VA
-$5,969$38,99010d
Checkered Flag ToyotaVirginia Beach, VA
-$5,474$38,99036d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,99028d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,99029d
Fred Anderson Toyota of SanfordSanford, NC
-$5,398$50,687144d
Checkered Flag ToyotaVirginia Beach, VA
-$5,243$38,99012d
Gettel Stadium ToyotaTampa, FL
-$5,231$47,07783d
Checkered Flag ToyotaVirginia Beach, VA
-$5,169$38,99022d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$5,021$46,01996d