Deal Sheet: 2026 Tacoma SR5 4WD

Hesser Toyota · Janesville, WI · VIN: 3TMLB5JN2TM31B353

This Is Already a Great Deal

Opening Offer

$41,782

Asking Price

$43,074

Max Price

$43,074

• Recent buyers paid ~$721 below MSRP
• Asking price is already $2,199 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$40,935

Est. Invoice$41,855

Holdback (est.)$920

MSRP (Sticker)$45,994

Asking Price$43,074

Markup-$2,920

Est. Dealer Margin on This Car$2,139

Percentile2% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold8338

Avg Markup-$721

Median Markup$0

Best Deal-$6,164

Worst Deal+$21,908

% Sold Below MSRP80%

Avg Days to Sell45 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$1,598

Avg Markup (Tacoma)-$3,186

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$1,516

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