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Deal Sheet: 2026 Tacoma SR5 RWD
Lithia Toyota · Medford, OR · VIN: 3TMKB5FN6TM069313
This Is Already a Great Deal
Opening Offer
$37,542
Asking Price
$38,703
Max Price
$38,703
- • Recent buyers paid ~$453 below MSRP
- • Sitting 106 days (avg 38) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,206 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,576
Est. Invoice$37,398
Holdback (est.)$822
MSRP (Sticker)$41,097
Asking Price$38,703
Markup-$2,394
Est. Dealer Margin on This Car$2,127
Percentile2% of inventory is priced lower
Days on Lot106 days
What Others Paid (Last 30 Days)
Cars Sold4080
Avg Markup-$453
Median Markup$0
Best Deal-$4,758
Worst Deal+$6,245
% Sold Below MSRP74%
Avg Days to Sell38 days
Dealer Profile
Inventory224 vehicles
Avg Markup (All Models)-$1,437
Avg Markup (Tacoma)-$2,623
% Below MSRP98%
Avg Days to Sell37 days
Avg Sold Markup-$1,054
Price History
Jul 12, 2026$39,097 → $38,704(-$393)
Jul 19, 2026$38,704 → $38,703(-$1)
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