Negotiation Guide
Opening Offer
$69,752
Fair Price
$71,252
Walk Away Above
$75,211
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$68,877
Est. Invoice$71,252
Holdback (est.)$2,375
MSRP (Sticker)$79,169
Asking Price$79,169
Markup$0
Est. Dealer Margin on This Car$10,292
Percentile100% of inventory is priced lower
Days on Lot9 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)+$28
Avg Markup (Optiq)$0
% Below MSRP98%
Avg Days to Sell31 days
Avg Sold Markup$0