Deal Sheet: 2026 Terrain AT4

HEISER MOTORS SALES SB, INC. · Sturgeon Bay, WI · VIN: 3GKALYEG8TL438678

This Is Already a Great Deal

Opening Offer

$41,505

Asking Price

$42,789

Max Price

$42,789

• Recent buyers paid ~$904 below MSRP
• Asking price is already $1,672 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$40,375

Est. Invoice$41,736

Holdback (est.)$1,361

MSRP (Sticker)$45,365

Asking Price$42,789

Markup-$2,576

Est. Dealer Margin on This Car$2,414

Percentile27% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold781

Avg Markup-$904

Median Markup-$620

Best Deal-$7,000

Worst Deal+$5,729

% Sold Below MSRP97%

Avg Days to Sell42 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$1,262

Avg Markup (Terrain)-$1,144

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,844

Price History

Jul 13, 2026$42,789 → $43,846(+$1,057)

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