This Is Already a Great Deal
Opening Offer
$39,381
Asking Price
$40,599
Max Price
$40,599
- • Recent buyers paid ~$878 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $513 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,371
Est. Invoice$38,631
Holdback (est.)$1,260
MSRP (Sticker)$41,990
Asking Price$40,599
Markup-$1,391
Est. Dealer Margin on This Car$3,228
Percentile44% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold751
Avg Markup-$878
Median Markup-$626
Best Deal-$6,250
Worst Deal+$5,729
% Sold Below MSRP97%
Avg Days to Sell42 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$1,464
Avg Markup (Terrain)-$630
% Below MSRP97%
Avg Days to Sell9 days
Avg Sold Markup-$620
Price History
Jul 13, 2026$41,592 → $40,599(-$993)
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