Deal Sheet: 2026 Terrain AT4

BOB JOHNSON CHEVROLET, GMC · Le Roy, NY · VIN: 3GKALYEG5TL538110

Negotiation Guide

Opening Offer

$39,981

Fair Price

$41,481

Walk Away Above

$41,933

• Recent buyers paid ~$904 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,723

Est. Invoice$38,994

Holdback (est.)$1,272

MSRP (Sticker)$42,385

Asking Price$41,785

Markup-$600

Est. Dealer Margin on This Car$4,062

Percentile55% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold781

Avg Markup-$904

Median Markup-$620

Best Deal-$7,000

Worst Deal+$5,729

% Sold Below MSRP97%

Avg Days to Sell42 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$913

Avg Markup (Terrain)-$200

% Below MSRP96%

Avg Days to Sell20 days

Avg Sold Markup-$763

Price History

Jul 17, 2026$42,085 → $41,785(-$300)

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