This Is Already a Great Deal
Opening Offer
$37,818
Asking Price
$38,930
Max Price
$38,930
- • Recent buyers paid ~$877 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,123 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,318
Est. Invoice$38,576
Holdback (est.)$1,258
MSRP (Sticker)$41,930
Asking Price$38,930
Markup-$3,000
Est. Dealer Margin on This Car$1,612
Percentile23% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$877
Median Markup-$626
Best Deal-$6,250
Worst Deal+$5,729
% Sold Below MSRP97%
Avg Days to Sell42 days
Dealer Profile
Inventory86 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Terrain)-$1,333
% Below MSRP97%
Avg Days to Sell23 days
Avg Sold Markup-$2,155
Price History
Jul 13, 2026$40,930 → $38,930(-$2,000)
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