This Is Already a Great Deal
Opening Offer
$38,938
Asking Price
$39,734
Max Price
$39,734
- • Recent buyers paid ~$877 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,578 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,438
Est. Invoice$39,734
Holdback (est.)$1,296
MSRP (Sticker)$43,189
Asking Price$39,734
Markup-$3,455
Est. Dealer Margin on This Car$1,296
Percentile14% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$877
Median Markup-$626
Best Deal-$6,250
Worst Deal+$5,729
% Sold Below MSRP97%
Avg Days to Sell42 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$3,405
Avg Markup (Terrain)-$1,733
% Below MSRP95%
Avg Days to Sell31 days
Avg Sold Markup-$1,784
Price History
Jul 15, 2026$41,030 → $39,734(-$1,296)
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