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Deal Sheet: 2026 RAV4 XLE Premium FWD
Cobb County Toyota · Kennesaw, GA · VIN: 2T36DRBVXTC26F977
This Is Already a Great Deal
Opening Offer
$37,851
Asking Price
$39,022
Max Price
$39,022
- • Recent buyers paid ~$772 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $772 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,730
Est. Invoice$35,510
Holdback$780
MSRP (Sticker)$39,022
Asking Price$39,022
Markup$0
Dealer Margin on This Car$4,292
Percentile45% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold5205
Avg Markup+$772
Median Markup$0
Best Deal-$2,995
Worst Deal+$15,000
% Sold Below MSRP54%
Avg Days to Sell22 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$1,121
Avg Markup (RAV4)+$121
% Below MSRP89%
Avg Days to Sell21 days
Avg Sold Markup-$906
Price History
Jun 20, 2026$39,051 → $39,022(-$29)
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