Deal Sheet: 2026 RAV4 SE FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36DRBV8TW31F418

Negotiation Guide

Opening Offer

$38,240

Fair Price

$39,740

Walk Away Above

$39,358

• Recent buyers paid ~$764 above MSRP

Price Breakdown

Est. Dealer Cost$34,689

Est. Invoice$35,468

Holdback (est.)$780

MSRP (Sticker)$38,976

Asking Price$39,776

Markup+$800

Est. Dealer Margin on This Car$5,087

Percentile75% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup+$764

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell21 days

Dealer Profile

Inventory311 vehicles

Avg Markup (All Models)+$637

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$606

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