Deal Sheet: 2026 RAV4 SE FWD

Town & Country Toyota · Charlotte, NC · VIN: 2T36DRBV6TW32F221

Negotiation Guide

Opening Offer

$40,275

Fair Price

$41,775

Walk Away Above

$41,393

• Recent buyers paid ~$764 above MSRP

Price Breakdown

Est. Dealer Cost$36,500

Est. Invoice$37,320

Holdback (est.)$820

MSRP (Sticker)$41,011

Dealer Add-Ons (DIA)+$1,897

Asking Price$43,707

Markup+$2,696

Markup includes $1,897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,207

Percentile92% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup+$764

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell21 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)+$976

Avg Markup (RAV4)+$2,696

% Below MSRP26%

Avg Days to Sell21 days

Avg Sold Markup+$957

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