Deal Sheet: 2026 RAV4 XLE Premium AWD

Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 2T36CRAVXTW085073

This Is Already a Great Deal

Opening Offer

$40,154

Asking Price

$41,396

Max Price

$41,396

• Recent buyers paid ~$518 above MSRP
• Asking price is already $1,518 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,732

Est. Invoice$38,580

Holdback (est.)$848

MSRP (Sticker)$42,396

Asking Price$41,396

Markup-$1,000

Est. Dealer Margin on This Car$3,664

Percentile1% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold6864

Avg Markup+$518

Median Markup$0

Best Deal-$2,000

Worst Deal+$7,990

% Sold Below MSRP51%

Avg Days to Sell25 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$941

Avg Markup (RAV4)-$977

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$892

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