Deal Sheet: 2026 RAV4 Woodland AWD

Mark Jacobson Toyota · Durham, NC · VIN: 2T36CRAV9TW31I011

Negotiation Guide

Opening Offer

$42,903

Fair Price

$44,403

Walk Away Above

$44,150

• Recent buyers paid ~$505 above MSRP

Price Breakdown

Est. Dealer Cost$39,069

Est. Invoice$39,947

Holdback (est.)$878

MSRP (Sticker)$43,898

Dealer Add-Ons (DIA)+$499

Asking Price$45,295

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,226

Percentile83% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3089

Avg Markup+$505

Median Markup$0

Best Deal-$2,930

Worst Deal+$10,000

% Sold Below MSRP55%

Avg Days to Sell23 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (RAV4)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

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