Deal Sheet: 2026 RAV4 SE AWD

Carson City Toyota · Carson City, NV · VIN: 2T36CRAV9TW31G128

Negotiation Guide

Opening Offer

$38,590

Fair Price

$40,090

Walk Away Above

$39,874

• Recent buyers paid ~$431 above MSRP

Price Breakdown

Est. Dealer Cost$35,297

Est. Invoice$36,090

Holdback (est.)$793

MSRP (Sticker)$39,659

Asking Price$40,158

Markup+$499

Est. Dealer Margin on This Car$4,861

Percentile80% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory705 vehicles

Avg Markup (All Models)-$3,002

Avg Markup (RAV4)+$499

% Below MSRP73%

Avg Days to Sell30 days

Avg Sold Markup-$1,155

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