Deal Sheet: 2026 RAV4 Woodland AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV9TW30E786

Negotiation Guide

Opening Offer

$41,660

Fair Price

$43,160

Walk Away Above

$42,915

• Recent buyers paid ~$490 above MSRP

Price Breakdown

Est. Dealer Cost$37,976

Est. Invoice$38,830

Holdback (est.)$853

MSRP (Sticker)$42,670

Asking Price$43,470

Markup+$800

Est. Dealer Margin on This Car$5,494

Percentile80% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3414

Avg Markup+$490

Median Markup$0

Best Deal-$2,930

Worst Deal+$10,000

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)+$546

Avg Markup (RAV4)+$800

% Below MSRP22%

Avg Days to Sell21 days

Avg Sold Markup+$582

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