Deal Sheet: 2026 RAV4 SE AWD

Berlin City Toyota of Portland · Portland, ME · VIN: 2T36CRAV8TW32J445

Negotiation Guide

Opening Offer

$39,305

Fair Price

$40,805

Walk Away Above

$40,589

• Recent buyers paid ~$431 above MSRP

Price Breakdown

Est. Dealer Cost$35,933

Est. Invoice$36,740

Holdback (est.)$807

MSRP (Sticker)$40,374

Asking Price$41,173

Markup+$799

Est. Dealer Margin on This Car$5,240

Percentile86% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (RAV4)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

Price History

Jul 15, 2026$40,374 → $41,173(+$799)

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